Skills for Jobs Albania – Montenegro

The workshop 'Marketing and sales' was held on May 14 and 15 for our participants in the 'Work Skills' project. The workshop was led by Professor Darko Lacmanović, full professor at the "Mediterranean" University, Faculty of Tourism, "Montenegro Tourism School", with enviable experience in marketing and sales while working in the hotel industry.

The goal of this workshop was to acquire basic knowledge in the field of marketing and sales and training for the development of a business marketing plan.

The participants acquired basic knowledge regarding key terms, concepts, instruments and techniques in the implementation of marketing processes in the company's operations.

Through the mutual exchange of opinions, various aspects of the application of marketing techniques were considered, such as getting to know customers, researching customer behavior, the use of criteria for segmentation, and the choice of intermediaries in product placement.

By presenting each participant's prepared marketing plan according to a pre-prepared format, the participants practiced creating a marketing plan.

The workshop was attended by 9 participants who showed a high level of interest and active participation in the work of the workshop.


It is planned to hold 1 more workshop. Each aims to empower the participants